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Hallmark and Shutterfly Provide Digital Photo Tools

Hallmark Gold Crown stores and Shutterfly Inc., which offers digital personalized photo products and services, have joined forces to offer customers more creative ways to display their favorite photos.

One-of-a-Kind Creations, a new personalized gift collection from Hallmark and Shutterfly, takes the “frame frustration” out of DIY photo projects with a unique combination of simple in-store gifts and easy online digital tools, says Hallmark.

The new collection offers 13 creative frame designs, including two customizable family tree designs and two collages of photos with a silhouette or monogram.

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Other products include personalized designs for baby birth details, birthday ages, pet names, kid awards. Just in time for Mother’s Day, there are acrylic frames that feature a photo cut into the shape of the words “MOM,” “LOVE” and “HOME.” (Plus one for “DAD” at Father’s Day.)

“This is a great way to merge the online and in-store experience for consumers,” said Amy Ferry, Hallmark product manager. “Shutterfly is the leader in digital personalized photo products and services, and Hallmark creates meaningful ways for people to capture their memories and milestones. This partnership makes customizing one-of-a-kind gifts easy and convenient.”

This collection of gifts is the first in-store product line to come out of Hallmark’s alliance with Shutterfly that was first announced in June 2012. Other current Hallmark and Shutterfly partnerships include offering Hallmark personalized greeting card designs on, and

Later this year, Hallmark and Shutterfly will introduce two holiday designs, and additional One-of-a-Kind Creations products will be coming to Hallmark Gold Crown stores in 2014.

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