Grey Brazil continues its expansion with the addition of Rodrigo Jatene, one of the leading creative talents in Brazil, to head Grey Brazil’s creative department. He will assume the post of Chief Creative Officer (CCO) in January 2015 aimed at enhancing the creative product of the agency.
According to Tor Myhren, Worldwide CCO at Grey, Jatene is a creative with a non-traditional eye, who understands the importance of thinking about advertising for all media platforms.
“Jatene is a great choice. I believe he will make an incredible impact on Grey Brazil’s creative product,” he concluded.
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Before assuming the new position, Jatene was Creative Director at Leo Burnett Tailor Made.
“Grey Brazil’s project is fully in line with everything I believe,” Rodrigo Jatene said.
With over 15 years experience, Rodrigo Jatene had a tenure in Brazil and abroad at agencies such as DM9 DDB, AgenciaClick, EURO RSCG, McCann Erickson Madrid and Wunderman Brazil.
Grey is the advertising network of Grey Group, which ranks among the top global communications companies. Its parent company is WPP (NASDAQ : WPPGY).