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Disney Club Penguin Launches Online Safety Campaign

Disney Club Penguin, a virtual world for kids, has launched the global ‘It Starts with You!’ safety campaign to give kids and families the information they need to navigate more safely online.

The ‘It Starts with You!’ campaign is developed primarily for tweens and parents of tweens.

It will span across multiple platforms including placements on Disney Channel and Disney’s online destinations, integrations in the virtual world of Club Penguin, as well as real-world, direct-to-kid components by working with leading online safety and educational organizations.

The ‘It Starts with You!’ online safety campaign will include a branded campaign on Disney Channel and Disney’s online networks featuring a safety PSA starring G Hannelius from Disney Channel’s “Dog With A Blog,” the comedy series for kids and families.

An online safety resource center ( will help kids and parents learn the latest in online safety and empower them to be good digital citizens.

“The question is no longer whether kids should be online, but how to prepare them for a social online world,” said Chris Heatherly, VP of Club Penguin. “‘It Starts with You!’ is about empowering kids and their parents with the information they need to play an active and educated role in online safety.”

Club Penguin is also supporting leading non-profit and safety organizations to spread the message behind ‘It Starts with You!’ to local schools and communities through new outreach programs.

More information about Club Penguin’s safety efforts can be found at

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