Social Media

Videoad

April 10, 2012April 13, 2012 - Americas, Applications, Enterprise, Regions, Social, Social Media

How to Make Interactive Social Media Ads

Innovid, a leading provider of video advertising solutions, has announced enhancements to its iRoll Studio for video ads which lets…

Firstcar

April 8, 2012April 11, 2012 - Americas, Asia Pacific, Consumer, Corporate, Europe, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions, Social, Social Media, Strategy

How to Drive Digital and Social Cars

In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty.…

Shazam

April 6, 2012April 11, 2012 - Americas, Consumer, Entertainment, Masses, Mobiles, Regions, Social, Social Media

American Idol Gets Shazam to Enter Real Time

Shazam, a leading media discovery company, has announced that American Idol will be Shazam-enabled through the rest of the season…

Pepsi

April 3, 2012April 9, 2012 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Can You Taste Pepsi on the Internet?

PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT,…

March 30, 2012April 5, 2012 - Americas, Applications, Consumer, Consumer Events, E-Governance, Enterprise, Events, Masses, Mobiles, Regions, Social, Social Media, Tablets

How Technology is Entering the American Political Arena

As the electioneering is gaining momentum in the U.S., tech companies are offering a slew of solutions to make political…

Captain

March 28, 2012April 2, 2012 - Americas, Consumer, Games, Regions, Social, Social Media

Captain Morgan Plays Captain’s Conquest Social Game

The makers of Captain Morgan Original Spiced Rum released Captain’s Conquest, a mobile social game that rewards players for real-life…