Social Media Archive
Americas
Today, when most digital ad outfits don’t understand the relevance of content for new-media brand communications, an integrated brand agency Digitas decides to focus on content – for
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Americas
The 2012 Republican National Convention announced Friday that web major Google has been named the “Official Social Platform and Live Stream Provider” of the Republican presidential nominating convention
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Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
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Americas
Travel site TripAdvisor has launched its “Friend of a Friend” feature that highlights trusted reviews and opinions from friends of Facebook friends. Representing the next step in making
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Americas
Innovid, a leading provider of video advertising solutions, has announced enhancements to its iRoll Studio for video ads which lets publishers and agencies turn any pre-roll campaign into
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Americas
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools
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Americas
Shazam, a leading media discovery company, has announced that American Idol will be Shazam-enabled through the rest of the season to give fans another way to experience more
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Americas
PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT, claimed to be the first cola to deliver
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Americas
As the electioneering is gaining momentum in the U.S., tech companies are offering a slew of solutions to make political processes efficient for the parties and candidates. Picture
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Americas
The makers of Captain Morgan Original Spiced Rum released Captain’s Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities
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Americas
Free YouTube to MP3 Converter and Free YouTube Download are the most popular applications from the all-in-one Free Studio suite offered by DVDVideoSoft. The programs can detect and
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Americas
The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp. Adobe Systems (NASDAQ:ADBE)
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Americas
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer, is taking American moto enthusiasts for a memorable ride – both virtually
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Corporate
This web hangout is for young women – even for all those who are only young at heart. The Levo League, a technology startup working for career development
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Americas
Madonna will kick off the release of her album MDNA when she sits down for an exclusive interview with late night host Jimmy Fallon who will conduct a
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