Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to the…
Enterprise
Valpak Integrates Coupons into Google Wallet
Valpak Direct Marketing Systems, Inc., a company offering local print and digital coupons, will integrate its offerings of local and…
Planar Brings Simplicity Series of Digital Signage
Planar Systems (NASDAQ: PLNR), a global company in digital display technology, introduced Tuesday the Planar Simplicity Series line of large…
Dynamic Tag Management for Adobe Marketing Cloud
Adobe (Nasdaq:ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that is supposed to speed up…
IBM Commits $1 Billion to Fuel Linux on Power Systems
At LinuxCon 2013 today, IBM (NYSE: IBM) announced plans to invest $1 billion (USD) in new Linux and open source…
IBM Launches Digital Marketing Network in the Cloud
IBM (NYSE: IBM) launched the IBM Digital Marketing Network in the cloud on Thursday. The objective is to help chief…