Paytm, India’s leading payments company, has partnered with Mother Dairy, a wholly owned subsidiary of the National Dairy Development Board (NDDB) to offer cashless payment option to consumers.
With this, consumers will now be able to make cashless payments through their Paytm wallets across 100+ Mother Dairy Milk Booths from this month.
The company says Paytm wallet has become a default mode of payment for customers for a wide variety of services in the country including taxi rides, food ordering, money transfers, etc.
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The association with Mother Dairy will further help the digital wallet to cement its position as the preferred way to transact across offline and online platforms, says the company.
“Paytm is focused on creating solutions for everyday payment use cases for Indians,” said Vijay Shekhar Sharma, founder & CEO, Paytm.
In the first month itself, this service will be made available at 100 Mother Dairy milk booths in Delhi NCR and will be extended to all 750+ milk booths in another month.
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In subsequent phases, 350+ Safal outlets will also be able to accept payment through Paytm.
“We are partnering with Paytm to offer modern payment solutions at our retail network,” said S. Nagarajan, managing director, Mother Dairy Fruit & Vegetable Pvt. Ltd.
Paytm is India’s leading mobile payment and commerce platform. The company’s investors include Ant Financials (AliPay), Alibaba Group, and SAIF Partners.
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB).
Photo courtesy: Mother Dairy
