Mobile advertising company Amobee today announced the acquisition of AdJitsu. With this acquisition, Amobee will leverage AdJitsu’s technology to produce interactive 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris. The details of acquisition were not revealed.
With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, publishers, brands and agencies to create 3D mobile ad units.
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“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” said Trevor Healy, Amobee CEO. “With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”
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Mobile users can tap on the ad and engage with 3D models of advertisers’ products with enhanced interactivity, speed and animation.
Furthermore, AdJitsu’s technology has an ability to transform existing 2D ad assets into interactive 3D campaigns, which can result in better click through rates and higher revenues for advertisers and publishers, says Amobee.