Toshiba’s Digital Products Division (DPD) today introduced KIRA, a new premium brand for consumers.
The first device to launch under the brand is KIRAbook, an all-new Ultrabook featuring the company’s first ultra-high resolution PixelPure display and a new lightweight and compact design precision engineered with AZ91 pressed magnesium alloy.
KIRAbook will make its debut in the U.S. market in early May.
“At the core of the KIRA brand are products derived from inspired engineering,” said Carl Pinto, vice president of marketing, ToshibaAmerica Information Systems, Inc., Digital Products Division.
“Products that will carry the KIRA name will be more than a collection of the latest hardware technologies, but a statement of craftsmanship, fit and finish, and features built for the consumer’s benefit, not technology’s sake.”
The KIRAbook will be available for pre-order on May 3, 2013 and for purchase on May 12 at Amazon.com, BestBuy.com, Microsoft Store, B&H and Adorama, and direct from Toshiba at ToshibaDirect.com.
Three configurations will be available ranging from $1,599.99 to $1,999.99, featuring Intel Core i5 or Core i7 processors.