In conjunction with the launch of its toys, VTech Electronics is unveiling the ‘Show & Tell with Switch & Go’ video contest, which encourages children to use their imaginations to discover the ultimate dinosaur
The company is adding more to toy vehicle aisle as Attila the Ankylosaurus, Span the Spinosaurus and Brok the Brachiosaurus join the other Switch & Go Dinos on shelves Wednesday.
All seven Switch & Go Dinos are now available both online and in store at all major retailers, ranging in price from $15.99 to $49.99.
“VTech has combined technology, learning and fun to create the ultimate children’s toy, Switch & Go Dinos,” said Tom McClure, director of Marketing for VTech Electronics North America.
The kids toy designed for ages 3-9, VTech’s Switch & Go Dinos provides a 2-in-1 play experience, as all seven toys transform back and forth between dinosaur and vehicle in a few simple steps.
Each Switch & Go Dino comes equipped with a customizable LCD screen allowing kids to personalize their play experience by choosing dinosaur eyes when in dinosaur mode and driver faces when in vehicle mode.
Over 50 dinosaur and vehicle sound effects and educational dinosaur facts bring the toys to life, offering kids a personalized, immersive and enriching play experience.
To celebrate the launch of the interactive toy line, VTech’s ‘Show & Tell with Switch & Go’ video contest invites kids to create their own dinosaur and vehicle combinations that parents enter for the chance to win a kid’s lifetime supply of educational VTech toys.
It also offers a chance to see their video air on a VTech commercial on Nickelodeon during a private viewing party with all their friends and family in a Dino den transformed living room designed by VTech.
From August 22 – October 1, parents can upload videos created by their children to the Dinos Contest Tab of the VTech Facebook Page (www.facebook.com/VTechtoys). The contest asks parents to film a 30 second video of their child’s home-made toy Dino creation which can be made by customizing their existing Switch & Go Dino or by drawing or building their own dinosaur/vehicle combination toy inspired by the line.
From October 8 – October 19, parents can visit the Dinos Contest tab on the VTech Facebook page to vote for the coolest, most creative and fiercest dino/vehicle combination toy. Those who vote for their favorite top 10 video will be entered into a sweepstakes for a chance to win one of 25 sets of the starter Switch & Go Dinos.