Pepsi and Beyonce are inviting fans to help make Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever.
Beginning today, Dec. 29, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.
Pepsi will take over Times Square with digital billboards calling fans to submit their photos. Fans who visit www.pepsi.com/halftime will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking.
Photos uploaded on the site with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyonce to the world’s biggest stage. The show will air on CBS on Feb. 3, 2013.
In addition, people who submit their photos by Jan. 11 will be entered into a drawing for a chance to be one of 50 lucky fans selected for an on-field experience during Beyonce’s Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers at home.
These fans will be able to bring a friend to New Orleans, participate in dress rehearsals during the week leading up to the show, and be a part of the Halftime Show’s on-field dance team on Super Bowl Sunday.
“Pepsi is bringing to life its ‘Live for Now’ mindset which places fans at the center of this experience,” said Angelique Krembs, vice president of marketing, Pepsi.
Photo submissions for #PepsiHalftime will end on Jan. 19. For official rules and information, you can visit www.pepsi.com/halftime.