Las Vegas, one of the world’s most exciting travel locations, encouraged travelers Friday to take a swing at the ultimate summer getaway by hitting a 16-foot pinata fashioned after the Mr. Las Vegasdotcom character featured in the latest advertising campaign.
The celebration in San Diego was the perfect kickoff to Cinco de Mayo weekend. The event culminated with one lucky grand prize winner breaking open the 3,500 pound pinata for a free trip to the “Entertainment Capital of the World.”
“No other destination offers the entertainment, dining, daylife and overall experience during the summer that Las Vegas offers,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
“We host nearly 40 million visitors every year, with more than half of them using the internet to plan their trips. This event was the perfect way for summer travelers to ‘hit up Las Vegasdotcom’ for the best of Las Vegas.”
The official website of Las Vegas is supported by an advertising campaign featuring Mr. Las Vegasdotcom. Seen throughout the campaign, he is a typical American male who happens to share his name with the website for one of the most famous travel destinations in the world.
Shot in a faux documentary style, the ads follow Las through his daily routine as people pepper him with questions about show tickets, hotel accommodations and more.
Mr. Las Vegasdotcom
In response he refers them back to the actual website. Beyond using the website for booking these activities, LasVegas.com offers visitors comprehensive information about Las Vegas’ many amenities and attractions – from the well-known entertainer Celine Dion at Caesars Palace to the secret pizza restaurant at The Cosmopolitan of Las Vegas.
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center.