Domino’s Pizza (NYSE: DPZ) is partnering with Quikly to give one lucky recipient free pizza for a year. It is inviting fans to register for the Fan Perks giveaway beginning today, and participate in the giveaway that will take place at a time designed to surprise Domino’s fans.
“Our latest innovation is an evolution of the Fan Perks program with a new way of surprising our customers,” said Dennis Maloney, Domino’s Pizza vice president of multimedia marketing. “Part of what makes this fun is that customers won’t know when the giveaway will happen, so we hope they’ll stay tuned.”
To join in the giveaway, customers should visit Domino’s Facebook or Twitter page and click on the link to register for the giveaway through the time the giveaway begins.
Once the giveaway begins, customers who have registered will receive a text message or email (depending on the notification method they select during registration) with a link to the giveaway site.
The faster fans click through to claim their reward, the better their reward will be. The fastest person will be rewarded with free pizza for a year (in the form of $500 in Domino’s gift cards).
In addition, Domino’s will award more than $100,000 in e-gift cards to 50,000 other fans who click through to claim their rewards, says the company.
Customers can share details of the giveaway with their friends through Facebook, Twitter and email for a chance to receive a “heads up” notice of when the Quikly offering will go live. The “heads up” notice will be awarded to those customers whose friends also register for the giveaway.
Founded in Detroit in 2012, Quikly aims to create gamified ways to drive commerce over short periods of time. They deliver “don’t know when it will happen” promotions and higher rewards to participants who respond the fastest.