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Budweiser’s Tweet Featured in Super Bowl Commercial

Beer brand Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser.

The brand marked the occasion with Budweiser Clydesdales – tweeting the first photo of a member of the “Budweiser Clydesdales Class of 2013,” a beautiful 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet.

Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.

“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”

[ Also Read: How World Leaders Use Twitter for Good Governance ]

More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.

On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer.

Partially shot at Warm Springs Ranch, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

This is the Clydesdale’s 23rd Super Bowl spot since first appearing in a big game spot in 1986.

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