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Bare Necessities’ Swimwear and Lingerie Offers Go Digital

Bare Necessities, a leading online destination for brand name bras and lingerie, launched Monday two new catalogs. The editions are completely digital and designed specifically for a tablet shopping experience.

The catalogs are available via the free Google Catalogs and Catalog Spree tablet apps for both iPad and Android, and can be viewed on BareNecessities.com as well.

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The first new catalog features Bare Necessities’ new swimwear collection, featuring brands such as SPANX, Elomi, Freya, and Fantasie. The second digital catalog highlights its Spring bra and lingerie collection from Wacoal in a rich, sensual experience that is accentuated by being designed for an interactive, tablet environment.

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“By eliminating our print editions, we are able to design a catalog exclusively for the digital environment,” said Jay Dunn, chief marketing officer for Bare Necessities.  “We crafted our catalog to be interactive and creatively rich. With one tap, she can view details about the fashion, watch in-line videos, create collages of favorite items, and email favorites to friends. It is not only fun and useful, but it matches how today’s consumer wants to shop.”

Google Catalogs and Catalog Spree are available free on Apple’s App Store for iPad and on Google Play for Android.

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