Marketers know that digital media is all set to steal the show in today’s always-on business world and digital technologies…
Marketing
Digital Marketing Simplified – Follow the Buyer
By Rakesh Raman Digital is okay; you can’t ignore it. But don’t feel challenged if I tell you that more…
Dynamic Tag Management for Adobe Marketing Cloud
Adobe (Nasdaq:ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that is supposed to speed up…
IBM Launches Digital Marketing Network in the Cloud
IBM (NYSE: IBM) launched the IBM Digital Marketing Network in the cloud on Thursday. The objective is to help chief…
Digital Playbook Released for Exhibition Industry
A cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook. It…
Global Retail Banking Digital Marketing Report
India’s leading tech services company Wipro Ltd. (NYSE:WIT), in association with Efma, a global not-for-profit organisation that brings together more…