Google

Dmb

April 11, 2012April 16, 2012 - Americas, Corporate, Feature, Opinion, Regions, Strategy, Surveys

Factors that Drive Digital Advertising Spend

According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI…

Firstcar

April 8, 2012April 11, 2012 - Americas, Asia Pacific, Consumer, Corporate, Europe, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions, Social, Social Media, Strategy

How to Drive Digital and Social Cars

In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty.…

Dv2

April 6, 2012April 11, 2012 - Americas, Entertainment, Masses, Opinion, Regions, Surveys

Digitas Research Shows Demand for Online Videos

A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for…

Aprila

March 21, 2012March 23, 2012 - Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Aprilia Invites Riders for a Virtual Journey

Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer, is taking American moto…

Brazil

March 16, 2012March 21, 2012 - Americas, Consumer, Corporate, E-Governance, Games, Masses, Mobiles, Regions, Strategy

Brazil Goes Digital to Attract Travelers

Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found…

Priusc

March 13, 2012March 16, 2012 - Americas, Consumer, Corporate, Games, Mobiles, Regions, Social, Social Media, Strategy, Tablets

Toyota Debuts Digital Campaign for New Prius c

Automaker Toyota, along with its agency of record, Saatchi & Saatchi LA, launched the marketing campaign for the Prius c,…