Starbucks Reserve Roastery in Shanghai, claimed to be the first fully immersive coffee experience in Asia, will celebrate its opening…
Augmented Reality
Digital Gamers Invited for Augmented Reality (AR) Events
The Drop Zone Targeting digital gamers, Mtn Dew and Doritos are teaming up to give fans the chance to win…
Michael Jackson Album Features Augmented Reality Experience
Epic / Legacy Recordings, in collaboration with The Estate of Michael Jackson, has released Michael Jackson SCREAM, a collection of…
Outthink Hidden: IBM Offers New Augmented Reality Experience
IBM (NYSE: IBM) and The New York Times Company’s (NYSE: NYT) T Brand Studio announced Thursday the launch of “Outthink…
Women in Hollywood to Experience Augmented Reality
Fashion magazine ELLE and HuffPost RYOT, a virtual reality content studio, have partnered to create an augmented reality (AR) experience.…
Axis Bank Rolls Out Augmented Reality Feature on Its Mobile App
Axis Bank, a private-sector bank in India, announced Wednesday the roll out of Augmented Reality (AR) feature on its mobile…