Cars.com, an online resource for buying and selling new and used cars announced today its collaboration with Disney for the film, The Lone Ranger.
The new drama-filled, action-adventure movie will be in theaters starting July 3. In the meantime, fans can visit www.Cars.com/nodrama for special trailer footage from the movie.
“Our media campaign for this year is designed to reach a huge audience of car shoppers,” said Linda Bartman, Cars.com’s chief marketing officer.
The new integration with Disney follows the format of the site’s 15-second commercials, which offer dramatic alternatives to drama-free car shopping on Cars.com.
In this collaboration with Disney, shoppers who love drama in the movies can go see The Lone Ranger in theaters, those that hate drama when car shopping can go to Cars.com.
“ALL DRIVE. No drama. is a powerful message that Cars.com plans to incorporate into our advertising campaigns for several years,” said Bartman. “Much like this Disney collaboration, we will continue to find creative ways of getting this message out to car shoppers.”
From June 24 through July 14, a limited number of promo codes worth up to $13 toward a ticket to the film will be available to fans who visit www.Cars.com/nodrama and watch movie trailer footage from Disney’s The Lone Ranger.
Fans can also catch special ALL DRIVE. No drama. T.V. commercials and digital ads featuring footage from The Lone Ranger.