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AppOnboard Raises $4M to Undo Mobile Ads with App Demos

AppOnboard Team at their Los Angeles Headquarters

AppOnboard Team at their Los Angeles Headquarters

AppOnboard, a developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners, and a syndicate of VCs.

AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully immersive demo for end users to experience an app before choosing to download from the App Store.

AppOnboard’s Full-Fidelity demos are virtually indistinguishable from the core-loop or onboarding experience of an actual app. This technology gives mobile developers a first-hand R&D tool that empowers their product teams to improve all aspects of their app’s user experience.

From patent-pending chronological heat map analytics, to the sight, sound, motion, and physical touch analytics that its dashboard provides, AppOnboard allows developers to see in real-time how users interact with the Full-Fidelity Demos of their apps.

This insight facilitates updates without App Store re-submission, and even allows for conceptual app evaluation without full development or launch to market.

“Apple’s App Store and Google’s Play Store are the greatest distribution channels in history,” said Jonathan Zweig, CEO and Co-Founder of AppOnboard. “With our new technology, we support these stores with high lifetime-value users and reveal to developers a new level of detail on their marketing audience not before accessible through simple mobile advertising.”

AppOnboard carries a user’s actions from demo through to download, bringing a completed level or earned in-game content with them into their new app selection.

The technology’s Full-Fidelity demos also contain built-in anti-fraud protection that vets every new download as a real human being to prevent fraudulent bots from charging advertisers.

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