Samsung and Alexander Wang Partner for Design Project
Samsung and New York-based designer Alexander Wang announced a collaboration Thursday for a co-created print inspired by crowd-sourced sketches and images using the GALAXY Note II.
The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, a charity that uses the arts to nurture the creative talents of at-risk children and youth.
Leveraging the GALAXY Note II’s inherent create-and-share benefit, Wang will engage a group of special friends, stylists, photographers, and others to create “doodles” – an image, pattern, or a photo – on their GALAXY Note II device.
Gathering from active idea-capturing and immediate-sharing, the celebrated New York designer will then curate these sketches into one collectively inspired final print.
“This collaboration represents a new way that technology and style can come together,” said Alexander Wang.
In addition to partnering with Wang, Samsung Mobile is also an official sponsor of New York Fashion Week. It will host an exclusive VIP lounge that will engage the fashion elite with Samsung GALAXY products.