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Kellogg’s Web Campaign for Kids in Need

To mark the 100 day countdown to the Sochi 2014 Olympic Winter Games, Kellogg’s unveiled a campaign Monday.

It celebrates how Team Kellogg’s U.S. Olympic and Paralympic athletes and hopefuls got their start, and will help kids across the country have a great start to their day.

From now through the Games, fans can go to www.kelloggs.com/teamusa to view the athletes’ inspirational beginnings through a series of Start Story videos, which follow Team Kellogg’s journeys to the Sochi Games.

These web videos are part of Kellogg’s ‘Give A Great Start’ initiative to provide consumers with a chance to help give breakfast to kids in need.

Kellogg’s says one in five kids goes without breakfast every day. That is why Kellogg’s and Team Kellogg’s are launching the ‘Give a Great Start’ initiative:

  • For each view, like, re-tweet, pin or share of the athletes’ Start Stories, or Great Start online content, Kellogg’s will donate one breakfast to a child in need
  • Through the initiative, Kellogg’s goal is to provide two million breakfasts to kids across the country

“As champions of the start and all its potential, Kellogg’s and our athletes are aiming to share two million breakfasts with children who may otherwise go without, supporting their start every day,” said Noel Geoffroy, senior VP, Marketing & Innovation for Kellogg’s U.S. Morning Foods.

In the spirit of competition around the Sochi Games, the Team Kellogg’s athletes will be competing to see who can generate the most breakfast shares as part of the initiative.

Throughout the Games, the athletes will be encouraging people to watch their Start Story videos, and then show their support by tweeting out with an athlete’s personal ‘Give A Great Start’ hashtag.

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