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Digital Diva Graceann Bennett Joins M&C Saatchi

Leading advertising agency M&C Saatchi has announced that Graceann Bennett will be joining its New York office as Chief Strategy Officer.

Bennett will start in mid-December and will report to NY CEO, Jeff Brooks. She joins Pierre Lipton, Chief Creative Officer, as the third equity partner in the business. Bennett replaces Sveta Doucet, who will leave the agency at the end of the year.

Bennett spent the past 6 years of her career as Managing Partner and Strategic Planning Director of Ogilvy Chicago.

According to M&C Saatchi, Graceann was the originator of Ogilvy Chicago’s initiative to better understand the digital needs and behaviors of women.

She published Women in their Digital Domain: Digital Paths to Seeking, Sharing and Shopping: a study done in collaboration with Microsoft and Mindshare in 2009.

Graceann Bennett

Graceann Bennett

And then she expanded this work to understand the global ‘digital divas’ of 2013 and beyond, which she presented this past summer at the Cannes Advertising Festival.

Prior to joining Ogilvy, she headed up the strategic planning departments of Leo Burnett and Arnold Worldwide. Throughout her career Graceann (pictured above) has worked on many famous brands including Guinness, Coca-Cola, Dove, UPS, Volkswagen, SC Johnson, Truvia and American Family Insurance.

She is currently a Global Ambassador of SmartWoman, an economic empowerment initiative using technology to drive social change for women around the world.

M&C Saatchi Worldwide is a global network of 25 offices with over 1,850 employees.

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