IAB

December 25, 2012January 1, 2013 - Americas, Corporate, Regions, Strategy

How to Measure the Digital Ad Engagement

The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of…

December 20, 2012December 26, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

How Internet Ad Revenues Are Growing in the U.S.

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest…

December 3, 2012December 7, 2012 - Americas, Corporate, Enterprise Events, Events, Regions, Strategy

Media Majors to Converge at Digital Content NewFronts

The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership…

November 24, 2012November 30, 2012 - Americas, Backend, Corporate, Enterprise, Regions, Strategy

How SafeFrame Plans to Replace iFrames for Advertisers

The Interactive Advertising Bureau (IAB) has released for public comment SafeFrame 1.0, specifications that provide advertisers with the ability to…

June 22, 2012July 5, 2014 - CIO Info, Corporate, Enterprise, Europe, Opinion, People, Regions, Thought Leaders

“Online Advertisers Can Pay Only for Actual Conversions”

Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion…

June 12, 2012June 18, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

Internet Ad Revenues for Q1: $8.4 Billion

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion,…