Imrana Explains the Relevance of SEO in the AI Era: 5 Rules That Work
Imrana Explains the Relevance of SEO in the AI Era: 5 Rules That Work
Imrana Explains the Relevance of SEO in the AI Era: 5 Rules That Work
Every AI answer you see online is built from someone’s article, blog post, or research. The internet is like a living library, and writers are the ones filling its shelves. Without original content, AI would have nothing to say.
By Imrana
Imrana
In the past, writing a good article and publishing it on a website was enough. If you added the right keywords, used correct headings, and shared the post on platforms like Facebook or Twitter, your blog could easily reach people across the world. That was the power of SEO — Search Engine Optimisation.
But now, something big has changed.
Today, when you ask a question on Google, you don’t always see a list of websites. Instead, you often see a quick, smart answer written by AI. This AI pulls information from many sites and gives you everything in one neat summary. No need to click anywhere. No scrolling. No exploring. Just an answer.
And that is the challenge.
A Changing Internet
AI tools like Google’s AI Overviews, Bing Copilot, and ChatGPT are making information faster and easier to access. People no longer need to visit websites for basic knowledge or quick facts. AI is doing the reading — and the answering — for them.
This means websites are now getting less traffic. Articles that used to reach thousands of people are being seen by fewer readers. Even the best-written blogs can go unnoticed if they don’t show up in the top one or two links on a search engine. And now, those top spots are being taken by AI summaries.
So where does that leave SEO?
Why SEO Still Matters
Even though AI is changing the game, SEO is not over — it’s evolving.
To understand this, it helps to look at how AI gets its information. AI doesn’t create knowledge out of thin air. It depends on content that humans have written — blog posts, research, how-to guides, articles. AI searches and reads these sources in the background. So, when your website is structured well and follows good SEO practices, AI is more likely to pick your content as a trusted source.
[ Promote with Pathway: Content and Visibility Solutions for Startups and Small Businesses ]
So even if fewer people are clicking directly, your work is still being seen — just in a new way.
SEO in the AI Era: What Needs to Change
To stay visible in this new world, creators need to update their strategies. Here’s how:
- Write for AI and humans together
Make your content clear, direct, and well-structured. Use proper headings like H1, H2, and H3. Break big ideas into smaller paragraphs. AI tools prefer clean formatting — and so do human readers.
- Use better, smarter keywords
Old SEO was about repeating a single keyword many times. That no longer works. Now it’s better to use a mix of related phrases and natural language. For example, instead of only saying “SEO tips,” you might include phrases like “how to boost website traffic” or “ranking higher on search engines.”
- Be original and valuable
AI is good at giving short answers — but it can’t replace deep thoughts, personal experience, or creative storytelling. Focus on writing content that adds real value. Explain things in your own voice. Share new ideas. Solve problems with your own approach.
- Boost your content through social media
Don’t depend only on search engines to bring traffic. Share your articles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Build an audience who trusts your work and visits your website directly.
- Use SEO tools and plugins
Many websites use SEO plugins like Yoast or Rank Math. These tools help you improve everything from meta descriptions to readability. Use them smartly. They can still make a big difference in how your article appears online.
Blogs Still Matter
Some people now ask, “Why write articles when AI will just answer everything anyway?”
The answer is simple: AI still needs us.
Every AI answer you see online is built from someone’s article, blog post, or research. The internet is like a living library, and writers are the ones filling its shelves. Without original content, AI would have nothing to say.
Your blog may not always appear as the first link on Google, but it might be the very content AI pulls from. That means you’re part of the future — even if readers don’t always see your URL.
What Does the Future Look Like?
We’re heading into a world where AI and human content will exist together. SEO is not dying, but it’s changing its shape. Instead of just chasing clicks, writers now need to focus on being discoverable by both people and machines.
That means:
- Writing clearly
- Using smart keywords
- Keeping good structure
- Adding real meaning
- Sharing on the right platforms
In other words, SEO is becoming smarter and more human at the same time.
It’s true — the way people search for information is changing. But the need for content hasn’t gone away. In fact, it’s growing. We are not writing just for users anymore — we’re also writing for the systems that help them find answers.
So, keep writing. Keep learning.
Don’t give up on SEO. Just learn how to play the new game.
Because in the age of AI, the best content still rises — it just rises in different ways.
This consultative article has been written exclusively for RMN Digital by Imrana, who is a student specializing in multiple domains such as business, trade, education, technology, entertainment, and politics. She also produces Imrana’s Insight podcast program on diverse topics.
👉 You can click here to know more about Imrana’s editorial and humanitarian work.
More Articles by Imrana
[ Trump’s Tariff Pause: A Temporary Relief or a Global Trade Warning? ]
[ Small and Medium Businesses: The Real Heroes of the Economy ]
[ Unemployment in 2025: My Thoughts on a Big Problem ]
[ Imrana’s Insight Podcast Explains Small Business Development Strategy ]
[ Why Green Film-making Is the Future of Cinema ]
