Automaker Nissan is demonstrating the NV200 taxi’s capability in New York City by launching an interactive marketing campaign titled ‘#HailYes.’
The campaign, created by TBWA New York, centers on capturing New Yorkers’ opinions on the NV200 taxi’s features and encouraging them to give a #HailYes to the Nissan taxi.
The #HailYes campaign will reach New Yorkers using a variety of channels to fuel the taxi conversation.
They include TaxiTV – New York City’s in-taxi broadcast channel – Nissan’s digital channels including Facebook and Twitter, promoted social advertisements, media banner advertisements on notable web outlets and outdoor advertising near select New York City landmarks.
“Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Jon Brancheau, vice president of marketing for Nissan North America.
The #HailYes campaign kicked off during the ING New York City Marathon where #HailYes street teams blanketed the race route handing out #HailYes cheer cards, apparel and other promotional items to spectators.
Beginning in December, Nissan says, New Yorkers can expect to see #HailYes appear around Manhattan and online.