Will Tablets Ring the Death Knell for Traditional TVs?
According to a recent study, among web-connected devices, share of time spent viewing on tablets grows 90 percent over last two quarters, with nearly three quarters of tablet viewing time spent on long-form content.
Thus, Tablet TV is gaining momentum as viewers flock online for live and premium entertainment and news, suggests the study.
Ooyala, a leading video streaming and monetization platform provider for broadcasters, service providers and operators, has released its Q3 2012 Global Video Index.
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The report presents data collected through Ooyala’s video analytics platform, highlighting continued growth in mobile and tablet video consumption and a significant increase in live and long-form content viewing among online consumers everywhere.
The company sees a steady increase in web-delivered video viewing quarter over quarter as people tune in to television more frequently on digital devices like smartphones, tablets, gaming consoles, PCs and connected TVs both in and out of the home.
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Key findings in the Q3 Global Video Index report include:
- Tablet owners spent 71% of their total tablet video viewing time watching videos 10 minutes or longer.
- 30% of total tablet viewing time was spent watching content over an hour long.
- The overall share of tablet video viewing grew 90% in the past two quarters.
- The amount of time users spent watching live video on gaming consoles more than doubled in Q3.
- Desktop viewers tuned into live video for an average of 40 minutes.
“Online video distribution continues to redefine television around the world,” said Bismarck Lepe, cofounder and president of products for Ooyala.
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Ooyala’s Global Video Index report measures anonymized viewing habits of nearly 200 million viewers in more than 130 countries every month, and processes billions of video analytics events each day, says the company.
Its analytics technology and real-time Big Data architecture help media companies, broadcasters, service providers and brands earn more money with mobile, multi-screen video, according to the company.