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President of India Launched New Incredible India Website

Ram Nath Kovind presenting the National Tourism Awards 2015-16, on the occasion of World Tourism Day, organised by the Ministry of Tourism, in New Delhi on September 27, 2017

Ram Nath Kovind presenting the National Tourism Awards 2015-16, on the occasion of World Tourism Day, organised by the Ministry of Tourism, in New Delhi on September 27, 2017

The President of India Ram Nath Kovind presented the “National Tourism Awards, 2015-16” to various segments of the travel, tourism and hospitality industry at a function organised by the Ministry of Tourism on the occasion of “World Tourism Day” in Delhi today.

Tourism Minister Alphons Kannanthanam presided over the function. Tourism Ministers of States, Central and State Government Officials, Members from the Travel and Hospitality Industries, including leading Hoteliers, Travel Agents and Tour Operators, Students from Tourism and Hospitality Institutes, Mainstream and Travel Media attended the function.

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The President launched the “Incredible India 2.0 Campaign”; ‘Adopt A Heritage’ Project and new Incredible India Website on the occasion.

“Incredible India 2.0 Campaign” marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media.

‘Adopt A Heritage’ Project plans to entrust heritage sites to the public sector and private sector companies and individuals for the development of tourist amenities.

They will become ‘Monument Mitras’ and adopt the sites. The “New Incredible India Website” is stated to be an advanced version of the website with more features.

Photo courtesy: Press Information Bureau

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