Category Archives: Masses
Chevrolet Invites Filmmakers to Make Films for The Oscars
Automaker Chevrolet says it will advertise its top vehicles for the night of stars – The Oscars. As part of its return to The Oscars, Chevrolet is looking for independent filmmakers to tell a story celebrating the simple, yet significant
Netflix Families for Streaming TV Shows and Movies
Leading Internet television network Netflix has launched Netflix Families, a new destination to meet family’s entertainment needs. The company made this announcement Tuesday, June 18. Parents will find the Netflix rows filled with recommendations of family TV shows and movies,
Young Moms Spend More Time on Social Networks
Research released Tuesday by global public relations firm Weber Shandwick uncovers insights about a digitally connected and highly influential segment of North American women: Millennial Moms. These women, born between 1978 and 1994 who account for 22 percent of North
Hasbro and Rovio to Target Angry Birds
Hasbro (NASDAQ: HAS) and Rovio Entertainment announced Monday an expanded licensing agreement for Hasbro to develop toys and physical games based on the Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the
Netflix to Premiere DreamWorks Animation TV Shows
Netflix Inc. and DreamWorks Animation (Nasdaq: DWA) today announced a multi-year deal making the world’s leading Internet TV network the premiere home of new original series from the creators of global box-office hits including the Shrek, Madagascar, Kung Fu Panda
Amazon Lovefilm Offers Disney Movies on Demand
Lovefilm, an Amazon company, has today announced the launch of Disney Movies on Demand on Lovefilm Instant streaming service, bringing Disney titles to the streaming service. Filled with a whole host of family-friendly movies, such as Disney Pixar’s Academy Award
How Ford Uses Robots to Test its Vehicles
Automaker Ford says its engineers have developed the industry’s first robotic test driving program – now in use at the company’s Michigan Proving Grounds in Romeo, Mich. The program aims to meet demands that Ford trucks undergo ever more strenuous
Dentsu Goes with Perfume for Happy Hacking
Leading advertising agency Dentsu announced today that it will be leading a seminar at the 2013 Cannes Lions International Festival of Creativity on Thursday, June 20. Entitled “Happy Hacking: Redefining the Co-creation Frontier,” the session will push the notion of
Superman Crowdfunding Campaign for Horn of Africa
A hometown visit by a legendary comic book artist who will paint a one-of-a kind art piece on an entire wall, sneak peeks at one of the industry’s most anticipated video games and a custom bedroom designed for the kid
Rhapsody Concerts App Launched for Music Fans
Rhapsody music service has launched Rhapsody Concerts, a new music app that connects fans to the live music experience. With Rhapsody Concerts, music lovers can find concerts near them, listen to full streams of who’s playing the show and buy
Comcast Xfinity Home Control for Smart Homes
Comcast, a leading media and technology company, has announced the launch of Xfinity Home Control, a new product under the Xfinity Home umbrella of services. Xfinity Home Control is for customers who want smart home solutions like video monitoring and
DreamWorks and Ford Making Need for Speed Film
DreamWorks Studios and Ford Motor Company have announced an exclusive partnership for the feature film “Need for Speed.” The film will include significant integration of Ford products, along with extensive media promotion by Ford at the time of the film’s
MTV Iggy, Intel Reunite for ‘The Music Experiment 2.0′
MTV Iggy, MTV’s global music brand, and Intel Corporation today announced that they are teaming up again to create “The Music Experiment 2.0,” an interactive, multi-platform music series connecting passionate fans with their favorite emerging artists. “The Music Experiment” returns
Denim Studio Goes Digital at Selfridges
The Denim Studio, which officially opened last week, in Selfridges on Oxford Street, is claimed to be the first and the largest space of its kind in the world at over 26,000 sqft. Bigger than two Olympic swimming pools, or
Ad Council Launches Better Futures Multimedia Campaign
The United Negro College Fund (UNCF) in partnership with the Ad Council, announced Wednesday the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to
DC Digital Comics to Provide New Level of Interactivity
DC Entertainment, a leading digital comic book publisher, unveiled two new digital innovations Tuesday that will take its comics to the next level of interactivity. DC Entertainment president Diane Nelson and co-publisher Jim Lee unveiled DC2 and DC2 Multiverse at
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