Strategy Archive
Asia Pacific
By R. Narayan Change and growth always come with some pain. And this is just what the Small and Medium Enterprise (SME) sector in India is going through
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Americas
The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released by the Interactive Advertising Bureau
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Consumer
Spotify and Roku have announced that the two companies have partnered to bring the digital music service to the Roku streaming platform. Available with a Premium subscription, Spotify
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Corporate
Admeta, a leading technology provider of Private Ad Exchange solutions to publishers in Europe, announced Tuesday that it is expanding its services to the US market with the
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Asia Pacific
The Federation of Indian Export Organisations (FIEO), which promotes the business interests of Indian exporters in the global markets, organized an advanced digital marketing training program for corporate
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Americas
Tech market observers know that 2012 has been the most promising year for digitally driven marketing campaigns of leading brands, as they brought technology at the vanguard of
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Consumer
Pizza provider Domino’s Pizza has teamed up with ITV to support the Text Santa Campaign. The company offers its customers the opportunity to donate money to charity everyday
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Americas
To help students and IT professionals develop new technology skills and prepare for jobs of the future, IBM (NYSE: IBM) has announced an array of programs and resources.
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Americas
Leading office product company and internet retailer Staples is partnering with professional network LinkedIn to launch SUCCEED: Small Business Network. This online forum will serve as a platform
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Corporate
Mobile phone maker Nokia has agreed to sell and lease back its head office building in Espoo, Finland on a long-term lease to Finland-based Exilion. “We expect to
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Americas
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national (U.S.) survey of
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Americas
The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced that
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Corporate
Microsoft Corp. has marked the close of its Partners in Learning Global Forum 2012 by announcing an investment of up to US$75 million to bring digital access to
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Americas
Tech company Epson announced Friday a 2012 holiday season initiative to help teachers acquire the classroom technology they need to enhance student learning. Through the DonorsChoose.org “Double Your
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Americas
Next Issue Media, which provides unlimited access to digital magazine content in the US, today announces the addition of eight new titles to its iPad catalog. These new
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