Corporate Archive
Americas
Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a
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Asia Pacific
Banks in Asia/Pacific are ramping up their mobile banking propositions as they race for mindshare among the region’s increasingly technologically savvy customers, says market researcher IDC. The mobile
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Americas
Technology company Dell said Tuesday that President Bill Clinton and Dell chairman and CEO Michael Dell will speak at Dell World 2012, the company’s second annual customer and
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Americas
The Empire State Building (ESB) has kicked-off the “My Empire State Building” photo contest that welcomes photographers of all levels to submit photos of the global icon through
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Americas
Eight-time Grammy Award-winning singer, songwriter, actress and fashion icon Fergie has teamed up with Case-Mate to launch its upcoming mobile fashion accessories advertising campaign, “Right Case. Right Occasion.”
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Americas
Today’s always-on digital business is like a Tower of Babel for chief information officers (CIOs) used to traditional rules of tech trade. As most CIOs are not able
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Americas
With its deteriorating financial health and poor show in the stock market, today social networking company Facebook may be struggling for survival, but some top companies are still
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Americas
Digital technologies are changing the way consumers receive and read magazines. In this evolving media market, the rosy years of traditional content companies have been receding in the
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Americas
Automaker Subaru has announced the release of its Dynamic Digital Brochures for the 2013 Outback and Legacy vehicles, with the iPad applications soon to follow. The announcement was
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Americas
In the current digital convergence market, the traditional “idiot box” (television) is fast embracing technology to meet the increasing demand from today’s digitally connected consumers. To leverage this
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Asia Pacific
Software company SAP AG (NYSE: SAP) has announced continued investment and growth in China. The company says it is enabling its Chinese customers to grow, scale and globalize,
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Americas
Financial services company ING U.S., title sponsor of the ING New York City Marathon, has invited five running and social media enthusiasts to share their personal stories and
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Americas
In its first public disclosure after the May 18 IPO, social networking company Facebook, Inc. (NASDAQ: FB) on Thursday, July 26, reported financial results for the second quarter,
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Americas
Tech major Intel Corporation and MTV Iggy, MTV’s global music brand, have unveiled “The Music Experiment,” an all-new series of free live shows held at secret locations in
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Americas
As the economic slowdown persists, companies are looking for new digital marketing options that could yield more bang for each buck they spend on brand communications. Marketers, however,
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